Bespoke · Cut to Order
The suit is not bought.It is built.
Cut to your measurements by a tailor who knows your name.
The House of Alpha
One tailor. Your name.
Every pattern in this house is drafted by one set of hands. Kyle Ploucher cuts your suit himself — your shoulders, your stance, your measurements on the table. No size chart gets a vote.
A factory presses ten thousand identical jackets a day. We press one at a time, and the label sewn inside carries your name, not ours. That is the whole argument.
— Kyle Ploucher, Founder & Tailor
0+
Gentlemen fitted
0
Decisions yours to make
0
Days of free alterations
The Cloth
Cloth comes first. It always has.
Regio Italia. Super 120s. 260 grams. The label inside the bolt matters more than the one on the collar.
Azure 3724002
Sherrykash 9024500
Crystal Springs 4725302
Pianeta 6263-917585
Summer Ascot 4423005
Galassia 1521-917645
Oceania 1624101
The Reserve 2925016
Solids IMG 7517
Sherrykash 9024103
Crystal Springs 4725003
Galassia 1521-917657
Summer Ascot 4423104
The Reserve 2925105
The Method
From first measure to final press.
Design
Twenty-three decisions, all yours — lapel, lining, buttons, monogram. About ten minutes.
Measure
Smart sizing or a guided self-measure. About five minutes, and your numbers stay on file.
Craft
Cut, canvassed, and hand-finished to your pattern. Three to four weeks at the bench.
Deliver
Fitted, pressed, and guaranteed. Four to six weeks from first measure to your door.
The Difference
See yourself in it before a single cut is made.
Upload a photograph. Pick your cloth. Our render shows the suit on your shoulders — pattern, drape, and color true to the bolt. You approve what you see, and only then do the shears touch fabric.
The Looks
Built for the moment.
In Their Words
The fit was absolutely perfect. I've never had a suit feel this good off the rack — because it wasn't off the rack.
The House Standard
Three promises, kept in writing.
The Perfect-Fit Guarantee
If the fit isn't right, we remake it. Your measurements stay on file, refined with every garment we cut for you.
Thirty Days of Alterations
Every suit includes thirty days of complimentary alterations. A suit is finished when it fits — not when it ships.
A Direct Line to Your Tailor
No ticket queues. Questions about your order go to Kyle, the tailor cutting your suit, and he answers them himself.
The Gentlemen's Circle
Membership has its measurements.
Silver
$0always free
The builder, your measurements on file, every design saved.
Gold
$299/year
Priority concierge and 10% off all orders, automatically.
Platinum
$999/year
White-glove service, in-home fittings, 20% off all orders.
